BLUE – PARIS PRESS LAUNCH

To showcase our new capsule collection ‘Blue’, guests from the French press were invited to view an installation of mannequins each painted in one of the 21 new colours.

Hanging on the walls was our brand new wallpaper design ‘Zingara’ a striking line drawing of boats resting at anchor, derived from a John Line collection in the Whitworth Archive. This paper together with a selection of the most popular designs from three previous collections makes up a new compendium of ‘20th Century Papers’ that will be launched alongside the new colour card in the autumn. Existing designs have been re-mastered to harmonise with the ‘Blue’ paint range.

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Artists, Copearts created a bespoke structure that became the room’s focal point. Comprising of various car and bike parts, the piece drew inspiration from rotary mechanisms to portray the act of movement.

Artist Olivier Dumas said:

“We made a few sculptures and our goal was to combine heavy parts with movement which is quite poetic. The friend that I work with is a painter and I am more technical so combined, we created this. We were surprised by the end result.”

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“I love Ultra Blue because it’s great whatever the light. You get the same colour in any condition. We like the way that Little Greene paint covers and it is a great paint even on metal.”

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Guests sampled suitably-coloured blue smoothies and macarons whilst browsing inspirational images and a preview of the new paint and wallpapers.

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The Blue collection is available from the 21st September 2015.